hair care

solutions for the perfect hair day

scalp care


Dandruff is a common condition causing the skin on the scalp to flake. Although it isn’t contagious, dandruff can be embarrassing and difficult to treat. Signs of dandruff include itchy scalp and skin flakes that can appear on the scalp, along the hair shaft, and on the shoulders. Dandruff tends to flare up in cold, dry seasons. Seborrheic dermatitis is a severe form of dandruff, where more fungus is present on the scalp where flaking and redness are found.

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Different types of hair require different types of products. Consumers have varying needs depending on their own unique hair types. This could include fine or thick hair, oily or dry hair, and color-treated or bleached hair. If consumers use the wrong products or wash their hair too frequently, their natural hair oils will be stripped, leading to dry and damaged hair in the long run, taking them further away from a perfect hair day.

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conditioner on hair
conditioning agents

Conditioning after washing is an important step for the hair to be well-nourished and to feel moisturized. Conditioners are mask-like products that are used to improve the texture, appearance, and manageability of hair, refortifying the hair cuticle with a protective coating, and helping to limit and prevent hair breakage.


styling agents

Hair styling products are used to change the texture and/or the shape of the hair. Examples of common hair styling products include mousse, gel, wax, pomade, heat protectants, dry shampoo, shine serum, and hair spray. Hair styling applications can use a variety of ingredients such as polyvinylpyrrolidone (PVP) and lanolin alternatives. PVP is commonly used as a film former and thickener which makes it ideal for gels and hair sprays.

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trend-targeting, sugar-based surfactants
personal & home care sulfate-free hair products

Consumers are becoming more and more concerned about what ingredients make up their favorite products, especially in hair care. With this growing focus, new options are available to assist in maintaining healthy hair, such as through the use of natural ingredients and products free of sulfates, silicones, parabens, and phthalates. Nonionic surfactant, Sucranov™ SF exhibits high and long-lasting foam, exceptional lather, and skin conditioning benefits. Easy to use in a wide range of personal care products, this mild surfactant is perfect for clear formulations, hand soaps, body washes, facial cleansers, and shampoos. When used in a combination with Jarplex™ SPG, Sucranov SF has superior conditioning properties and prevents moisture loss after washing and cleansing.

man in the shower washing his hair